Let's Make Our Customers Really Mad

Silly title, eh? Who would really set out to make their own customers mad? Virtually every company today recognizes the importance of great customer service. But, as we have all seen when we tried to reach a living person in some of those same companies, there are lots of automated systems and "forced" email connections out there, instead of real voices or even a hint that there are actually people working at those companies.

What's going on? The answer is, of course, financial reality. Friendly, professional, breathing agents, who can efficiently handle calls and even boost sales orders, are expensive. Having a person on your front line who makes your customers and callers feel like you really do care about them will cost you some money.

But down deep, we all also know that not having those people out there can cost a lot as well. You may be saving money, but you're losing customers. Your cost-reduction numbers may be earning a few pats on the back, but those sales levels and customer satisfaction ratings just keep taking the shine off things.

It's time to reconsider the high cost of saving money. Customer service is available at some level to fit virtually any budget. Tacamor, for example, can give you live-agent capabilities that you probably thought you could never afford, and we do it with a level of quality that rivals the most expensive services out there. And frankly, there are lots of other great call centers out there too (although I have to admit that I haven't found one yet to match our quality at the prices we're quoting!) So, while it may be scary to make that investment if you've been "saving money" until now, remember that there is not much that is scarier than an unhappy customer.

So call a call center. Talk to a real person. Get a quote. Rediscover customer service. And make sure your customers know that you made their satisfaction your priority.